University administrators can get more creative about marketing their oral health clinics by investing in dental academic software to manage operations. Physicians and dentists in the U.S. are working hard to achieve a relatively seamless transition to the Affordable Care Act. In addition to investing in more advanced technology such as electronic health records, clinic managers must also prepare themselves for a likely increase in patients, as more people now have access to health insurance than ever before.
In a way, the implementation of the ACA has also created more competition in the nation's health sector. Because consumers now have more options in choosing where they get routine dental attention, oral care providers must make special efforts to market their organizations to as many individuals as possible. Academic institutions have a particular need to keep up with these industry-wide changes. Preparing students for careers in dentistry depends heavily on the ability for these program enrollees to access opportunities to receive hands-on experience communicating with and serving patients.
Clinic managers at these organizations can use dental school software to reach out to a wider audience and leave a positive impression among first-time patients. According to the online publication Physician's Practice, health care providers will have a much easier time maintaining valuable, long-term relationships if they focus on communicating credibility and conveying trust as early as possible. The article suggested details such as staff greetings and friendly body language all have a unique role in creating an inviting environment for patients. However, technology plays an important role, as well. With the right dental academic software, clinic managers can benefit from a more comprehensive view of the many data points that go into running an active oral health care center. For instance, employees can use EHRs to keep detailed files outlining patient history and other personal information that can make the individual's experience more satisfying. Universities can also use these tools to create more active communication channels with the public. In fact, DentistryIQ cited data from "The Ultimate Dental Marketing Plan" e-book that found inbound marketing reduces the cost per new patient at clinics by 62 percent.
By using robust data to personalize the oral health care experience at university clinics, managers, administrators and students can all reap the benefits of leaving a positive impression on new patients. This will also help academic institutions easily adapt to the many changes imposed by the ACA.